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We asked our colleagues across Forum to share strategic initiatives that have a positive impact for clients. We see a gradual shift away from short-term focus on results, and a renewed emphasis on the implementation of strategic initiatives to take organizations forward.  Here are some examples: 1. Re-engage employees through focus on growth Clients are re-engaging [...]

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Tom Atkinson, Director of Customer Research I interviewed Jim Simmons (a pseudonym) recently.  A sales executive for a leading provider of health insurance plans, he is responsible for leading a sales force of independent agents in New England who offer health coverage to employees of companies through the companies themselves.  A particularly challenging aspect of [...]

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This question is from a webinar we recently held on Selling in Turbulent Times. For the entire presention, click here. By Jeffrey Baker, Senior Methodology Consultant Forum’s approach to ROI, or return on investment, is to start with what the customer company uses as its most important business metrics.  Often they include metrics that measure [...]

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This question is from a webinar we recently held on Selling in Turbulent Times. For the entire presention, click here. By Cindy Stuckey, Vice President, Executive Consultant Leader Regarding risk, there are two approaches you might take, either in combination or separately:  Make direct requests for information about risk:  Where are you most at risk?  [...]

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This question is from a webinar we recently held on Selling in Turbulent Times. For the entire presention, click here. By Jeffrey Baker, Senior Methodology Consultant I offer these answers for those selling to business customers as opposed to consumers.  First, imagine your prospect has told you that only mission-critical expenditures will be approved and [...]

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By André Alphonso, Managing Director, Forum India  During the course of my working life I have been influenced by many mentors. One of these mentors shared with me what he called his “2-6-2 Rule.”  It changed my thinking.  Let me share it with you:    This mentor of mine was a medic in Vietnam.  After a battle he [...]

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By Matthew Allen, Project Coordinator There is no question that expanding both relationships and networks is an important activity for any sales leader.  However, as businesses attempt to deal with the forces of today’s economic climate, these two like-minded initiatives quickly jump from important to imperative.  Countless studies implicitly connect these two actions (relationship building [...]

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By Ed Boswell, CEO The U.S. economy was in recession. I had just been assigned to one of our company’s plum customer accounts. No longer our largest account, it still had some cachet: it had been our first customer account some 20 years earlier. Since then, the account had generated millions of dollars of revenue. Recently, [...]

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   By Tom Atkinson, Director, Customer Research  What’s the best way to achieve high-quality results when you’re under pressure to deliver quickly?  A recent Forum initiative provides some clues.  Forum’s leadership team took an innovative approach to identifying new business opportunities in today’s demanding economic environment:  It created five cross-functional teams and assigned each team [...]

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By Steve Barry, Consultant Reflections on another incredible Masters golf tournament … Golfers approach each round with a strategy. Constant adaptation within that broader strategy and skill-set is required, depending on changing conditions, the outcome of the prior shot, or competitive shifts on the leaderboard. Sound familiar, business leaders? The strategy and adaptation are carried [...]

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