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Posts Tagged ‘competitive’

This question is from a webinar we recently held on Selling in Turbulent Times. For the entire presention, click here. By Jeffrey Baker, Senior Methodology Consultant I offer these answers for those selling to business customers as opposed to consumers.  First, imagine your prospect has told you that only mission-critical expenditures will be approved and [...]

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By Steve Barry, Consultant Reflections on another incredible Masters golf tournament … Golfers approach each round with a strategy. Constant adaptation within that broader strategy and skill-set is required, depending on changing conditions, the outcome of the prior shot, or competitive shifts on the leaderboard. Sound familiar, business leaders? The strategy and adaptation are carried [...]

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